Why Goldman Sachs Went From Investing For The Rich To Targeting Everyone

The Goldman Sachs Group, Inc., is an American multinational investment bank and financial services company headquartered in New York City. It offers services in investment management, securities, asset management, prime brokerage, and securities underwriting.
The bank is a leading global financial institution that delivers a broad range of financial services across investment banking, securities, investment management, and consumer banking.
The company has a storied history. Founded by Marcus Goldman 150 years ago, his son Henry revolutionized the industry with company valuations and IPOs.
It was the gold standard in investment banking for decades and partners got rich when the company went public. But the firm’s reputation took a beating during the financial crisis, eventually leading to one of the most interesting pivots in Wall Street history.
For Goldman Sachs, their people are the biggest assets, as they value diversity and creativity from everyone.