Burp! Pepsi v Coke in the Ice Cold War is an entertaining and informative documentary that will take viewers on a journey through the history of the two titans of popular carbonated beverages – Pepsi and Coke. It sheds light on the long battle for dominance between these two brands, as well as their impact on global politics throughout time.
The documentary begins with a brief overview of each brand’s inception. Coca-Cola was invented by pharmacist Dr John Pemberton, who initially laced his syrup with cocaine. It was then sold to Atlanta businessman Asa Candler, who turned it into one of the most recognizable symbols of American values and progress. Pepsi was introduced to the public in the late 1800’s as a cure for an upset stomach and despite repeated legal action from Coca-Cola, now enjoys popularity in more than 145 countries.
The film takes us through their rivalries which played out publicly within advertising campaigns such as catchy jingles and slogans that made them household names across America (and beyond). Particularly interesting is their relationship during times of war; both companies took advantage of wartime propaganda to garner support for their respective brands, claiming to be more uniquely American or being more supportive of troops overseas.
Burp! Pepsi v Coke in The Ice Cold War explores many other connections between consumer products and global politics, such as its involvement in Cuba, the Soviet Union, China and Chile; its ability to promote diplomacy; its role in influencing military outcomes; among several other topics. This witty yet informative documentary provides viewers with a comprehensive look at how advertising can shape consumer tastes and global affairs alike.
If you’re interested in learning about this intriguing competition between Pepsi and Coke, Burp! Pepsi v Coke in The Ice Cold War is worth watching! From gaining insight into how these two giants rose to prominence to understanding the extent of their influence on international relations – this documentary has something for everyone.
