Valentine’s Day is the second most popular day for giving gifts, and diamonds are often associated with the romantic holiday. However, many people may be unaware of the truth behind these precious gems. A recent documentary on Netflix by Edward Epstein, titled “The Diamond Empire,” reveals that diamonds are not nearly as rare as we are lead to believe.
Epstein’s investigation brings to light a centuries-old myth that has been fed to us through marketing campaigns and advertising from De Beers, one of the world’s largest diamond producers. It was their brilliant strategy that fuelled an illusion – namely, that diamonds were desirable because they were scarce. Through aggressive tactics such as stockpiling and limiting supply to create artificial demand, De Beers managed to keep prices at an artificially high level for decades.
“The Diamond Empire” shines a light on this lucrative industry and traces the history of this deception back to its beginnings. It also examines the moral implications of buying and selling diamonds in today’s market, including issues such as human trafficking, environmental destruction and exploitative labour practices.
The documentary is both eye-opening and thought-provoking and provides viewers with a knowledge base about the diamond industry that can help them make informed decisions when purchasing diamonds or jewellery containing them. Whether you’re passionate about sustainability or consumer rights, The Diamond Empire offers valuable insight into a multi-billion dollar business with far-reaching consequences. So if you’re looking for some captivating viewing material this Valentine’s Day season, consider watching The Diamond Empire on Netflix – it might just change your perspective on diamonds forever!
